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Study. The World’s Top 100 Prestige and Luxury Brands on Facebook.
Prestige and Luxury brands used to have quite a hard time to deal with this phenomenon called social media. It seemed like a contradiction to what high value brands stood for. Being very exclusive...
View Articlegoogle Plus. Why it’s not about becoming another Facebook.
Unless you have been hiding under a rock you probably have heard about google+ or you are already registered user. And just in case you hid under a rock, I let the guys from NMA News explain what...
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google Plus. Now for something completely different: Brands.
High five Jeff Kwiatek. You asked the right question. But to be honest: Even though I want to be the first agency dude leveraging and embracing the hell out of g+ I still don’t know if it’s worth it....
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15 Years Later. A Conversation with my first Creative Director, Steffen Herbold.
A couple of weeks ago I talked about first jobs with a friend. WOB was/is the name of my first employer/agency. And before anyone asks: Yes, Werbung und Organisationsberatung sounds awfully German. But...
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China. Ogilvy’s ‘Social Media Equivalents’ in China 2011.
Ogilvy China has re-created the well-know Conversation Prism to show some of the Chinese local platforms thriving in place of major international equivalents. Practivally the diagram is actually as...
View ArticleGoogopoly. The Future of Search and Social.
The problem with the artist formerly referred to as Social Media is – besides many other things – that it is in the agency business commonly understood as some crazy shit that you stage on Facebook to...
View ArticleSocial Engagement. Trendstream Study Reveals Asia’s Dominance.
A couple of years ago I had the pleasure to work with Tom Smith from Trendstream on a project for a client. Trendstream is a research company based out of London that helps clients understand how...
View ArticleImpressive: We Are Social’s Guide to Social, Digital and Mobile in China.
A while ago I received a client briefing which asked for a mobilized version of the (US and EU) website that we were producing to allow Chinese to see it. That wasn’t necessarily wrong, Chinese do in...
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Oops. Did Local Social Networks Die in 2012?
The world of Social Networks still seems to consist of players that are not Facebook, Twitter or google Plus. But for how long? If you believe Trendstream‘s latest research on winners and losers among...
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Facebook Analytics. Some Data on Content, Interaction and Community Size.
Social analytics provider quintly has compiled a bit of data that is quite insightful (and yes, they turned it into an info graphic). The result is a handy overview on the connection between Facebook...
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Multiplier Marketing. The Many Faces Of Influence.
I still refuse to accept that info graphics replace traditional ways of explaining complex contexts. But I have to admit that some of the more interesting pieces of ‘snackable’ advice came via...
View ArticleGlobal Stats. Social, Digital & Mobile in 2014.
Honestly? I would like to know how an agency provides the ressources to actually come up with a report like the following one. But hey, the guys at We Are Social Singapore seem to have the time to dig...
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Hell Just Froze Over. A CPG Brand Has Launched Something Fun And Useful.
It’s a cleaning brand. It wants to do ‘something digital’. It comes up with something smart, on brand, and quite useful. Wait…what? Yes, take a second to realise what you have just read. A well known...
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Strategy. Social Use Cases Across the Customer Lifecycle [Model].
The model below was published on altimeter’s blog just recently. And I think it’s a very good model to define the multiple layers of added value that social media can provide across the user life...
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